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A thought in the mind which can be comprised of Visual, Auditory, Kinesthetic, Olfactory (smell), Gustatory (taste), and Auditory Digital (Self Talk) components. Representations are the building blocks of subjective experience in NLP. Every internal experience — a memory, an imagined future, a belief — is made up of representations in one or more sensory modalities. The specific qualities of these representations (their submodalities) determine the emotional intensity and meaning assigned to the experience.
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NLP Practitioner's Dictionary