Frame

A context or perspective that shapes the meaning of an experience or communication. In NLP, frames are used deliberately to influence how information is interpreted and processed. Common frames include the Outcome Frame (focusing on what is wanted), the As-If Frame (acting as if something were true), the Backtrack Frame (reviewing what has been covered), and the Ecology Frame (considering the wider consequences of a change). Setting a frame at the beginning of a conversation or intervention shapes everything that follows.