Criteria

The NLP term for values — the things that are most important to a person in a given context. Criteria operate as filters that determine what a person pays attention to, what motivates them, and how they evaluate their experiences. In NLP, criteria are elicited through questions such as 'What is important to you about X?' and are used to align communication, set compelling outcomes, and understand a person's decision-making strategy. Criteria are context-dependent and may shift across different life areas.